Bridget McDermid

Background

About Bridget McDermid

Bridget McDermid is a visionary leader, patent-granted inventor, and advocate for inclusive-first design, dedicated to reshaping how we innovate, research, and design for the future. With 20+ years of experience across some of Canada’s largest organizations (TD, Loblaw, Cara), she specializes in human-centered design, digital transformation, and data-driven decision-making to create products and experiences that work for everyone. As a Product Group Owner at TD Bank, Bridget leads the reimagination of the onboarding experience leveraging qualitative research, behavioral insights, and emerging technologies to drive innovation at scale. Her strength lies in translating big ideas into actionable strategies, ensuring that cutting-edge design is both feasible and impactful. Her passion for innovation is deeply personal. Diagnosed later in life as Autistic with ADHD and auditory processing disorder, Bridget understands firsthand the barriers hidden in design, research methodologies, and customer experiences. She thrives in ambiguity and complex problem-solving, seeing neurodivergence as an innovation advantage, one that fuels her ability to identify gaps, optimize processes, and challenge traditional approaches. Bridget’s influence extends beyond corporate initiatives. Her inclusive-first innovations have garnered dozens of industry awards, and she’s known for her ability to blend low-cost, no-tech solutions with cutting-edge strategies to create environments where people and businesses thrive. A dynamic speaker and researcher, she inspires organizations to rethink how they measure success, engage with customers, and design for the future. Curious, bold, and relentlessly focused on making innovation work for everyone, Bridget is always open to conversations about design research, digital strategy, and human-centered innovation. Let’s connect and explore how inclusive design can future-proof your organization.