Bridget Quinlan

Background

About Bridget Quinlan

Strategy executive passionate about building programs that accelerate revenue, drive market expansion, and fuel growth- Solid understanding of B2B marketing and its inherent challenges with reaching audiences across multiple digital and offline channels; expert at designing programs to address those challenges- Unique blend of creative and analytical; able to conceptualize innovative approaches to reaching retailers across the B2B marketing funnel, while thinking through the complexities of positioning and messaging to that audience- Established processes for market sizing, monitoring industry trends and assessing competitive threats - all leveraged to deliver recommendations for target verticals, assessing revenue potential, and creating strategies that cascade to what product and technology build and what marketing and sales sell- Track record of strong alignment with product, technical and sales organizations to deliver a material and measurable impact on revenue during high-growth periods with aggressive year-over-year revenue targets - achieved through demand marketing to create pipeline opportunity and sales enablement to drive sales- Metrics driven and vigilant about measuring ROI to ascertain which investments are most effective, highlighting KPIs that demonstrate how prospects move through all stages of marketing and sales funnels.