Bridget Wasser
Associate Director, Customer Insights at Midan Marketing
Based in United States
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Seniority
Director
Department
Advertising & Marketing
Location
United States
Industry
Advertising Services
Company size
48
Contact information
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b•••••••@midanmarketing.com
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Background
About Bridget Wasser
Bridget Wasser is Associate Director, Customer Insights at Midan Marketing where she leads the Customer Insights Team (CIT) at Midan which is a strategy and insights hub dedicated to the in-depth study of the meat consumer/customer, brands and the cultural/societal landscape in which they operate. She is an industry professional with nearly 20 years of direct experience across a variety of meat and food industry disciplines including marketing, research and insights with a proven track record of: o Identifying and resolving complex challenges and driving improvements o Leading teams to exceed targets and achieve significant outcomes o Rapidly grasping and mastering new concepts and technologies o Utilizing meticulous organizational strategies to enhance efficiencies o Conveying complex ideas clearly and persuasively She was named a 2023 Women of Influence in the Food Industry winner and was elected to the Board of Directors of the American Meat Science Association.
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