Bridgett Roode

Background

About Bridgett Roode

ROI-driven marketing executive skilled at igniting brand and product interest within highly competitive sectors. Driver of multibillion-dollar revenues via multifaceted approaches spanning targeted customer segmentation, digital advertising, social media, press placements, and more. Strategic adviser who guides brand and product transformations that significantly increase awareness in national and international markets. Passionate bridge-builder who connects internal and external stakeholders to drive top-line productivity and bottom-line savings. Candidate Differentiators: • Long track record of delivering upwards of double to triple-digit growth in sales and engagement. • Deep CPG/retail brand marketing & communications experience for B2C, B2B, and D2C needs. • Hands-on digital marketing expertise, including social media channels, email blitzes, and brand influencers. • In-depth D2C marketing within the food, beverage, vitamin & mineral supplements, pet supplies, home goods, beauty, and personal care industries. AREAS OF EXPERTISE Multichannel Marketing Campaigns | Integrated Marketing Campaigns | 360 Marketing Campaigns | Branding Initiatives l Customer Acquisition/Retention | Consumer Segmentation | Social Media Messaging | Creative Strategy l PR & Media Relations | Packaging/Labeling | Category Lifecycles | Product Commercialization | Multimillion-Dollar P & Ls l SEO | CRO | Influencer Marketing | Email Marketing | High-Profile Events & Promotions