Brigitte Chenevez

Background

About Brigitte Chenevez

Chief Marketing Officer specialized in marketing transformation, I help B2C and B2B brands and family businesses deliver more value from their unique DNA and engage generations while accelerating their international development with congruence. As Founder of Core-Sense and creator of unique methodologies, I transform brand DNA into an efficiency lever to: • Leverage value through offer differentiation • Amplify brand value internationally • Preserve and amplify family business or brand heritage • Bridge generational transitions • Secure M&A operations through cultural alignment • Balance tradition with innovation • Engage employees and stakeholders through meaning and values Our congruence-driven approach delivers: • Team empowerment through actionable DNA frameworks and tools • Clear decision-making criteria that boost autonomy and responsibility • AI-enhanced toolkits for efficient content creation and validation • Performance acceleration through meaningful engagement • Streamlined operational processes • Successful generational transitions • Accelerated offer design and content production time-to-market • Amplified stakeholder engagement with fewer resources • Guaranteed authenticity at scale • Preserved family values in business growth With 30 years of experience in strategic marketing and transformation. Areas of expertise: • Strategic Marketing • Heritage Preservation • Brand DNA Strategy • Family Business Transition • Cultural Due Diligence • International Development • Purpose-Driven Marketing • Client Centric Marketing Transformation • Content Operational Excellence #CMO #MarketingTransformation #FamilyBusiness #BrandDNA #OperationalExcellence #PurposeDriven #MergersAndAcquisitions #CulturalTransformation