Brigitte Knight

Background

About Brigitte Knight

With over 20 years of experience in brand strategy and creative leadership, I bring a unique blend of commercial focus, analytical thinking, and creative execution to multi-brand marketing and portfolio growth.My background spans industries like FMCG, fashion, baby and sporting goods, pet products, and greeting cards—across both B2B and B2C. I specialise in turning data and audience insights into marketing strategies that resonate, differentiate, and deliver results.I’m passionate about shaping distinct brand identities and sharpening market positioning, ensuring each brand connects with its audience, helps people feel understood, delights and engages, and scales sustainably. I’ve worked closely with agencies, freelancers, and international partners to deliver quality, consistent, and timely campaigns across global markets. With hands-on experience in graphic design, content creation and media management, I’m also a confident creative director and communicator. I believe in the power of AI and digital tools to streamline creative work and free up space for the thinking that really counts, and I know what it takes to get the best result from AI through the right guidance and curation. At heart, I’m a creative and strategic marketer who loves bringing ideas to life in a way that’s grounded in insight, designed for impact, and aligned to real commercial objectives.