Briony Wright

Background

About Briony Wright

Brand and Performance Media, Assistant Manager, for Australia & New Zealand at global sports house, Under Armour, with a breadth of experience across both in-house and agency marketing teams in team leadership positions managing, coaching, and mentoring, working across e-commerce, digital and social media marketing, broadcast and streaming, sports, entertainment, brand partnerships, content and creative marketing. My core competencies include strategic planning, audience acquisition strategies, development and implementation of omnichannel marketing campaigns and fan engagement initiatives. I excel in digital environments problem solving and using my analytical skills to better understand consumer motivations and behaviours to define strategies, deliver strong ROI, track KPIs, and test and learn new technologies. I am frequently commended on my excellent communication skills and ability to nurture strong relationships. Based in Sydney, I am a driven marketing and sports enthusiast with a passion for people, health and wellbeing.