Brita Muller

Background

About Brita Muller

I'm a strategic thinker and experienced leader in the world of public relations, communications, event production and branding. Here's a few of my specialties: • Identifying, packaging and pitching compelling stories across a range of topics including home decor, fashion, business and travel • Ideating and driving brand initiatives that target a range of audiences inclusive of media, influencer and consumer • Evaluation, analysis, and dissemination of social media and public relations metrics in conjunction with campaign ROI to internal stakeholders and the public • Cultivating, enhancing and engaging online and offline communities to elicit user adoption, increase brand awareness, and foster growth across multiple platforms • Writing, editing and distributing optimized content that fully leverages social media and viral marketing strategies • Developing and implementing company-wide crisis communication planning