Brittany King

Background

About Brittany King

As a Manager with over seven years of experience in advertising analytics, I have a proven track record of driving business growth and optimizing strategies across diverse industries including CPG, Healthcare, Automotive, Retail, and E-commerce. My expertise lies in leveraging advanced analytics to deliver actionable insights that lead to measurable results. Throughout my career, I have consistently demonstrated my ability to translate complex data into clear, strategic recommendations that drive performance and revenue. For example, I led an omnichannel analysis initiative for a major brand that resulted in a 20% increase in market share and a 15% boost in sales. In the Healthcare sector, I implemented a customer segmentation strategy that improved patient engagement by 25% and increased lifetime value by 10%. In the Automotive industry, I devised a targeted marketing strategy based on in-depth audience analysis, which resulted in a 30% increase in message penetration within key audience segments. My work in Retail includes optimizing user acquisition strategies that led to a 40% increase in customer conversion rates. For E-commerce clients, I have developed and executed marketing campaigns that resulted in a 35% increase in ROAS and a 12% improvement in year-over-year revenue. Key Highlights- Directed a cross-functional team to develop and implement data-driven strategies, leading to a 25% increase in leads for a leading retail client- Automated KPI reporting processes, saving over 50 hours per month and providing stakeholders with real-time performance metrics- Utilized data analysis tools such as SQL, Google BigQuery, Tableau, and Looker to organize and visualize complex datasets, resulting in improved data quality and a 20% improvement in forecasting accuracy- Led a customer journey mapping initiative that enhanced the digital experience and improved conversion rates by 15%- Managed strategic initiatives that prioritized and executed projects, resulting in significant improvements in business processes and outcomes. My collaborative approach, strong business acumen, and ability to deliver results make me an asset to any organization looking to leverage data for strategic growth. I am invested in using data to tell compelling stories and drive business success, and I am always looking for new challenges to apply my skills and expertise. I hold a B.A. in Political Science and Economics from Spelman College, with a certification in Data Science from General Assembly.