Brittney Gilbert

Background

About Brittney Gilbert

I am a social media strategist with 10+ years experience in connecting companies & customers.I cut my teeth managing communities and breaking news in local newsrooms, first in Nashville, then in San Francisco, before moving into social media management and audience development in New York City for national brands like the award-winning social media powerhouse The Dodo and realtor.com.Next up was leading a team of social media practitioners at a Fortune 500 finance firm, where I drove the global social media program that made headlines in the Wall Street Journal and New York Times. I then moved into social media strategy consulting at Sprout Social, where I advised organizations on how to best meet their social goals, prove ROI, and expand their social programs to be more efficient, robust, holistic and impactful.I am thrilled to have recently landed at Global Payments, where I am tasked with overseeing the employee advocacy program. Social media has come a long way since I started working in social marketing, and this third (fourth? four-hundredth?) wave requires an all-hands-on-deck approach, which means activating employee-generated content to deliver maximum impact.I pride myself on authenticity, empathy, creative problem-solving, tenacity, adaptability and a penchant for drinking enough coffee for five full-grown men. My Skills:Social media strategy and consulting, people leadership, cross-functional collaboration, social listening to inform business decisions, executive social media training and ghostwriting, risk assessment and crisis management, audience development, copywriting and content creation, deriving actionable insights from analytics, social media audits, platform launches, expanding brand awareness and improving brand affinity. Companies and clients, past and present:Sprout Social, The Dodo, Franklin Templeton, realtor.com, NBC Bay Area, CBS San Francisco, WKRN-TV, David Lynch Foundation‍ Tech Proficiencies:ChatGPT, Gemini, Microsoft 365, Google Workspace, Google Analytics, Sprout Social, Khoros, Hootsuite, Brandwatch, Wordpress, Hearsay, Dynamic Signal, Mailchimp, Parse.ly, Chartbeat, Canva, Bit.ly, Workfront, Gainsight, Kantata, Monday, Asana, Loom, Tableau**I am an employee of Global Payments. The posts (or views) I express on LinkedIn are my own and do not reflect the positions, strategies or opinions of Global Payments Inc.**