Bronny Jacobsen
Gm Merchandise and Planning at Macpac Ltd
Based in Auckland, New Zealand
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Seniority
C-Team
Department
General Business & Management
Location
Auckland
Industry
Retail
Company size
522
Contact information
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b•••••••@macpac.co.nz
Phone
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Background
About Bronny Jacobsen
I'm a senior business leader fluent in the breadth and strategy of Retail; Product, Design, Sourcing, Supply chain, and trading. I also have significant experience in creating and leading the People and Culture function. I weave strong commerciality, operational understanding and analytics with a passion for developing high-performing teams, great leaders and authentic culture. My Head of Product, Buying and GM roles have all been within the retail sector and all included responsibility for: large teams, internal and external stakeholder relationships, cross-functional collaboration and significant trading and operating budgets. Those roles spanned both new and established companies, some high growth and stable and others that were struggling. Each one came with unique challenges and strengths, and each extended my capacity, capability and skillset. The constant fast-moving evolution of the retail sector necessitates strategy, innovation and agility for a business to remain relevant and serving their customers optimally. Collaboration and clear communication of that vision is imperative to keep the teams energized and focused. Leading large teams in those environments naturally came to include a comprehensive understanding and outworking of the operational side of HR; including people management, change management and recruitment etc. It also cemented my firm belief that culture and values are the oxygen and water required to grow a holistically great business. It was a natural progression into designated Head of People and Culture roles. These have provided opportunities to design, execute and teach the foundations of "people" process and policy to bring about significant change. They've included the oversight of day-to-day HR and ER requirements, hectic recruitment agendas, and many levels of company-wide training. The research and implementation of people-centered automation tools was also essential to create commercial high-functioning departments. But most important of all was the equipping and coaching of leaders, and the defining and embedding of values - the absolute bedrock of a great business.
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