Brooke Graves

Background

About Brooke Graves

As the Marketing Director at Down Under School of Yoga, I oversee the school's digital presence, including website management, newsletters, email campaigns, digital advertising, and social media strategy. I also spearhead outreach efforts, leveraging my networking skills to build strategic partnerships with organizations, key influencers, and individuals in the wellness space. My approach combines a deep understanding of both marketing strategy and creative expression, ensuring that campaigns resonate with the studio’s mission and foster a vibrant community. Drawing from a diverse background, I began my early career as a singer-songwriter, establishing a multi-Grammy-winning team. Mentored by industry leaders, I honed my skills in artist development, branding, content production, and marketing. I have also collaborated with top-tier agencies to co-create comprehensive marketing strategies and release campaigns. Later, I transitioning to a leadership role as Director of Talent Management at The Blossom Agency in Los Angeles. Later, I transitioned into a leadership role as Director of Talent Management at The Blossom Agency in Los Angeles, where I managed a roster of 15 high-profile influencers in the yoga, wellness, and fitness sectors, reaching a collective audience of over 20 million. In this role, I negotiated strategic partnerships with major brands and national companies. With a unique blend of creativity, experience, and strategic insight, I am committed to discovering innovative ways to engage audiences, build community, and inspire individuals on their personal journeys through campaigns that resonate deeply.