Brooke Hill
Co-founder and CEO at Swella
Based in Atlanta, United States
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Seniority
C-Team
Department
General Business & Management
Location
Atlanta
Industry
Personal Care Services
Company size
3
Contact information
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b•••••••@swellabeauty.com
Phone
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Background
About Brooke Hill
Brooke Hill is the CEO and co-founder of Swella, a tech-enabled service business with two locations and a team of 20+. Under her leadership, Swella has grown to $1M+ in annual revenue and is profitable, demonstrating that premium positioning and operational efficiency outperform volume-based models.Brooke specializes in helping physical business operators leverage technology as an accelerant rather than a replacement. Her approach combines premium positioning, AI-powered operations, and data-driven experience design to help service businesses scale profitably without founder burnout.Before founding Swella, Brooke worked at Google, running ad strategy for some of the world’s largest multi-channel retailers. She holds an MBA from the Wharton School and has been studying how tech-enabled physical businesses succeed long before “experience economy” became a buzzword.Brooke works with service business operators ($500K-$5M in annual revenue) who are ready to transition from the operational grind to systematic growth. She is available for speaking engagements and consulting.
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