Brooke Richards

Background

About Brooke Richards

To coordinate and assist with marketing activities including strategic program development, branding, web development, trade shows and events, lead management, marketing materials development and internal and external communications. Assist with the development and execution of New Way’s corporate marketing program. Assists with the development and dissemination of product line and technology branding, including trademark applications and consistent ‘mark’ usage. Contributes to the development and maintenance of the New Way web site and intranet. Coordinate online marketing activities including managing online partnerships and link opportunities, and assisting with web Search Engine Optimization. Assists with internal and external communications regarding New Way’s product, technology and corporate identity. Plans all aspects of New Way’s attendance at industry conferences, exhibitions and events worldwide, including pre-show marketing, logistics, on-site set-up and post-show analysis and reporting.