Brooke Walters

Background

About Brooke Walters

As a strategic Marketing and Sales Expert, I thrive when offering creative Digital and Content Sales and Marketing strategies for business challenges that require an out-of-the-box approach, like identifying and educating greenfield audiences or re-imagining content channels to best communicate customer value.Leading efforts to forge new paths comes second nature to me, driving outcomes that consistently outperform more traditional methods. I have repeated this approach in multiple work environments to ignite brand identity-shifting results. I have a special knack for bringing new perspectives to existing processes and adjusting strategies nimbly as market conditions shift. I am a tenacious problem solver who addresses current business challenges by exhausting all options to find a solution.I thrive working alongside action-oriented leaders in organizations that embrace diverse ideation.My areas of expertise include: Greenfield Audiences: Identify the best target audiences quickly to deliver creative, strategic marketing content and sales outreach as follow-up KPI Performance: Track and report outreach performance over time to build a story of consistent growth toward stated goals Digital Storytelling: Use creative drip campaigns that share a compelling narrative to nurture a qualified lead funnel Technology Literacy: Create content designed for Enterprise and Government Solutions Including IoT, AI / ML, Big Data, Analytics, Security, Cloud Computing, Mobile, and Network Connectivity Fresh Thinking: Consistently pitch new ideas with follow-through to deliver outstanding results in Marketing, Sales, Business Development, and Project Management Team Management: I lead teams distributed across broad geographies and career functions to drive business successI am available to discuss new Marketing and Sales Director opportunities in the Denver area or virtual (remote), please contact me at walters.416@osu.edu.SKILLS AND SPECIALTIES:marketing strategycampaign management/reportingleading and developing teamsproject managementevent planningmarketing content developmentcontent calendar managementwebsite maintenance and content authoringsocial media creative strategybrand adherencemarketing channel managementlead generationsales pipeline developmentSEO initiativesanalyst relations