Bruce Alexander

Background

About Bruce Alexander

charmschoolforaccountants.com Enjoy free videos from our series on persuasiveness and influencing skills for financial executives lastinghappiness.link The latest developments in neuroscience and the psychology of happiness translated into actionable steps "Able to take a MENSA meeting to a higher - or perhaps deeper - mental level" Yveline Pillar, President MENSA The High IQ Society.". a unique perspective on the often-bewildering subject of human imagination." Dr Robert Hunt Macquarie University Graduate School of Management About Bruce Alexander After studying at the Conservatorium of Music I composed advertising jingles (Coke, Estee Lauder and hundreds more) then formed Business Imagination in 1996 (businessimagination.com) and produced international campaigns for clients as diverse as ABN Amro Bank and Ferrari. In time this evolved into. equipping business leaders to win others to their point of view, gain support and win the battle for ideas against colleagues who may not be brighter but were just more convincing. Persuasiveness combines constructing a convincing message and communicating it expertly (and differently to different audiences). Simple? I'm glad it isn't because it creates a market for my services (see charmschoolforaccountants.com). This led to speaking at management and academic conferences in 6 countries including addressing a live audience of financial advisers at the Million Dollar Round Table in Tokyo, translated live into 5 languages. Strange sensation - the few times I was funny, the laughter would break out at different parts of the huge auditorium depending on how long it took to re-tell the joke in that language! I also enjoyed teaching part time at Sydney University even though Macquarie Uni is my Alma Mater A personal project many years in the making was my new book "Lasting Happiness in Uncertain Times" now available in paperback or eBook. The pursuit of emotional wellbeing and life satisfaction has always been with us. But recent findings in psychology and neuroscience has shed some surprising new light on the nature of happiness and how to find it. What's next? Sorry, that part of the story hasn't been written yet!