Bruce Deane

Background

About Bruce Deane

With over 15 years of experience in financial planning and advisory, I have devoted my career to equipping clients with the clarity, conviction, and strategic insight required to make sound financial decisions. As Managing Director of ATOM Capital, I collaborate closely with individuals, families, and institutions across multiple jurisdictions to uncover what truly drives their financial aspirations. I then architect tailored, values-driven strategies designed not only to meet their goals but to evolve with them. Central to my philosophy is a steadfast commitment to service, which I regard as the foundation of enduring, trust-based relationships. In addition to my role at ATOM Capital, I serve as Co-Director of Affinity Capital Management, an investment management business designed to bridge the expertise of fund managers and wealth managers in delivering sophisticated, client-centric investment solutions. Through a strategic partnership with an independent investment consulting firm, Affinity Capital accesses institutional-grade research, advanced reporting capabilities, and the insights of a seasoned advisory panel - ensuring our investment process is as rigorous as it is responsive. This framework supports our mission to provide sustainable, forward-looking investment solutions in an ever-evolving global landscape. As a committed advocate for the financial planning profession, I am fully aligned with the vision of the Financial Planning Institute (FPI) to uphold the highest standards of ethics, professionalism, and fiduciary care. Financial planning, to me, is a responsibility to make a lasting difference in the lives of others, across generations.