Bruce Ferwerda
Recurring Visiting Professor at Kasetsart University
Based in Netherlands
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Seniority
Staff
Department
Other
Location
Netherlands
Industry
Higher Education
Company size
2.6K
Contact information
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b•••••••@ku.ac.th
Phone
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Background
About Bruce Ferwerda
My current research interest spans the personalization of experiences through a thorough understanding of behavior, preferences, and needs of users. By combining a theory-driven approach (e.g, psychological models and theories) with conventional data-driven methods, I strive to make patterns in big data more interpretable and explainable for humans. This allows for a deeper understanding of users in a scalable way.
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