Bruce Jones

Background

About Bruce Jones

I am a senior valuation professional with over 39 years of experience specializing in the appraisal of special-purpose and going-concern real estate assets. My practice focuses on properties where value is derived from the integrated performance of real estate, business operations, and personal property, including: Hotels and resorts Restaurants, banquet and entertainment venues Manufacturing and specialized industrial facilities Wineries, golf courses, and experiential assets Institutional and operational real estate I hold the MAI designation from the Appraisal Institute and the ASA-GC (Going Concern) designation from the American Society of Appraisers—one of the few credentials specifically focused on complex valuation assignments involving business enterprise value. In addition, I am a certified business appraiser (BCA) and machinery & equipment appraiser (CMEA), allowing me to provide a fully integrated valuation analysis across all components of value. Expert Witness & Litigation Support I am regularly retained as an expert in litigation and property tax appeals, particularly in matters involving: Going concern valuation and income allocation Real estate vs. business value disputes Hospitality and institutional asset valuation Complex highest and best use scenarios My recent expert witness engagements include large-scale resort and convention properties in the Orlando market, including assets affiliated with major global hospitality operators. Approach My work emphasizes credible, well-supported, and defensible valuation conclusions, particularly in assignments where conventional real estate methodologies alone are insufficient.