Bruce Kiernan

Background

About Bruce Kiernan

Performance marketing and product marketing executive with 20+ years building and scaling AI/ML, ad tech, and e-commerce solutions for enterprise brands. I’ve led GTM and product marketing for Amazon Ads’ measurement portfolio (Amazon Marketing Cloud) and driven $1B+ in forecasted revenue and 20+ successful launches in partnership with AWS. Before Amazon, I built and led performance and e-commerce units at GroupM/Wavemaker, Reprise (IPG), and Omnicom, managing $300M+ in billings,$25M+ in Amazon retail & media budgets, and teams of 75–100+ across U.S. offices. My focus: turning complex data, cloud, and measurement products into clear narratives that drive adoption, and building teams and operating models that deliver measurable performance and ROAS improvements for Fortune 500 brands. Highlights:• GTM lead for AWS Clean Rooms + Amazon Marketing Cloud integration; 20+ launches across AMC, Amazon DSP & AWS Advertising & Marketing Solutions• Built and scaled new e-commerce units (GroupM) that doubled revenue in under 6 months; managed $25M+ Amazon retail/media budgets• Led $300M+ performance marketing portfolio (MEC/Wavemaker) with 30% YoY growth;$100M+ P&L at Reprise across e-commerce, search & social• Led 75–100+ person teams across multiple offices with low attrition through coaching, mentoring & org design• Industry recognition: Internationalist of the Year for Innovation in Media; Ad Age “40 Under 40” nominee; contributor to AdExchanger, Adweek, ANA, Business Insider, Digiday, Huffington Post I’m especially interested in roles at the intersection of product marketing, GTM, AI/ML, performance, and retail media where I can help build category narratives, launch new products, and scale revenue.