Bruce Kimmel

Background

About Bruce Kimmel

Data-Driven Marketing Leader | Relationship BuilderWith over 20 years of experience, I've honed my skills in maximizing data value and fostering strong relationships across organizations. I've successfully led teams to drive growth and innovation for leading companies in diverse sectors, including B2B, Catalog, Retail, Ecommerce, Nonprofit, Publishing, Financial Services and Higher Education.CAREER HIGHLIGHTS• Revenue Growth: Boosted sales by 80% for a 35-year-old data compiler over a three-year period.• Business Development: Successfully launched and grew a data management division to over $8M in annual sales.• Team Leadership: Led teams managing data asset portfolios of $4.5M to $8M, achieving 23% annual revenue growth.• Data Strategy: Leveraged expertise in data strategy and marketing operations to drive growth and innovation.• Market Expansion: Cultivated relationships with numerous Fortune 500 companies for a small, relatively unknown data company.• Client Retention: Maintained long-term client relationships with less than 3% annual churn.• Account Management: Thrived in hybrid client-facing roles, leveraging expertise in account management and business development.AREAS OF EXPERTISE• Enterprise Account and Partnership Management• Business Development• Business Writing and Presentations• Consultative Sales• Contracts & Negotiations• Customer Acquisition, Retention and Reactivation Strategies• Client Success, Satisfaction and Relationships• Data Analytics• Data Segmentation, Optimization and Monetization Strategies• Digital Marketing• Direct Mail Marketing• Direct Marketing Strategy• Forecasts & Budgets• Marketing Data Technology Operations• Team Development, Leadership and Mentoring• Trigger Data