Bruce McDonald

Background

About Bruce McDonald

Two decades on the leading edge of high value, innovative, authentic non-fiction television.* Fully versed in production strategy (studio, field, and post) for both broadcast and digital.* Proven record of pitching, planning, budgeting, and overseeing cost-effective programming.* History of creating a work environment of openness, teamwork, and respect. Cutting my teeth at MTV News and TRL, and then supervising full production teams at Fuse, I’ve been involved in the development and launch of several daily and weekly series, as well as countless specials. I thrive on being the calm within the storm while the flurry of details are coming together to create a new project, and I’m happy to say that in eighteen years of professional TV production, I have never missed a delivery deadline, nor have I ever gone over budget. After two decades in music-based video production, I transitioned to producing live events at ViacomCBS, where I've been responsible for hundreds of events, large and small: multi-day offsite gatherings for assorted divisions, consumer-facing festivals like Vidcon, town halls for senior executives (including our CEO's monthly "Bob Live" event), guest speakers, company-wide professional development initiatives, and partner events including former First Lady Michelle Obama's College Signing Day events in 2016, 2017, and 2018. In addition to my experience developing, launching, and overseeing successful series and specials, I am proud of my record of creating and maintaining an environment of openness and mutual respect with colleagues both above and below me in the chain of command, as well as with the numerous reps in other departments with whom I have had to liaise (i.e; Ad Sales, Marketing, Public Relations, Special Events, Operations, and Legal). Specialties:+ Developing, budgeting, and launching content + Studio, field, live event, and post production + Live broadcasting (on-air and online)+ Digital strategy and distribution + Staff and crew management + Tour, festival, and event coverage + Ad Sales/Marketing integrations + Editorial supervision + Music journalism + Team building + Audience interactivity