Bruce McKinnon
Consulting Brand Strategist and Start up Hub Partner at Spreckley
Based in London, United Kingdom
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Seniority
Staff
Department
Other
Location
London
Industry
Public Relations and Communications Services
Company size
33
Contact information
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b•••••••@spreckley.co.uk
Phone
5 credits+44 ••• •••• ••••
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Background
About Bruce McKinnon
In 2009 I founded the specialist brand strategy practice The Brand Arrow®, focussing on SMEs and founder led businesses. Since then I have delivered over 100 assignments in Europe and North America in a variety of sectors across B2B and B2C. In 2019, my brand strategy book, What’s Your Point? was published containing the proprietary Brand Arrow® framework, winning silver at the US Business Book Awards (Axiom). As well as running my brand strategy practice, I am a Course Director for the Chartered Institute of Marketing, an accredited Vistage CEO Network speaker and regularly speak at conferences, business schools and facilitate workshops. I hold an MBA from Cranfield School of Management and the CIM postgraduate diploma in Marketing.
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