Bruce Miller

Background

About Bruce Miller

Senior level marketing executive with extensive experience building brands and driving sales through the strategic development of successful marketing programs. Broad product category and channel expertise, with strengths in CPG, consumer brands, spirits and beer, retail and technology, with both brand marketing and agency side experience. Record of visionary leadership, coaching and influence to build strong teams and relationships with internal and external clients. Broad range of expertise in various consumer engagement strategies used to deliver fully integrated marketing plans: Strategic Planning Brand Strategy Brand Positioning Brand Activation Advertising Strategy and Creative Development Digital Marketing Social Media Marketing Ecommerce Retail Marketing / POS Shopper Marketing Consumer Promotions (Sweepstakes, Games, GWPs, PWPs, Value Added Packs, Rebates, etc.) Experiential / Event Marketing Sampling Sponsorship / Partnership Activation Product Management Innovation / New Product Launches Media Property Integration Agency and Vendor Management