Bruce Mishkin

Background

About Bruce Mishkin

A sales and marketing leader with vast expertise in the entire media/advertising/digital landscape and a manager of and mentor to others, my success has always rested on my ability to identify and solve clients' problems by gaining their trust and confidence by probing, listening, and providing creative solutions that meet their needs. Whether in the realm of B2B or B2C, I have successfully attracted and retained business from scores of Fortune 500 companies across a variety of verticals ranging from the world's largest media and entertainment companies, law firms, luxury goods manufacturers and retailers, home services providers, and franchises. As a marketing director and publisher at Disney/ABC, I grew my business unit from $15mm in annual sales to $50mm in the space of five years through aggressive marketing and sales programs. During that period, I was selected as a key member of the Walt Disney Synergy Committee. As the owner of a boutique advertising agency, I attracted and managed the consumer advertising of Comcast Online Communications and Comcast Business; trade advertising for Food Network and HGTV; and all advertising (creative, media) for the New York area's premier furniture chain. More recently, I was retained by the New York City Economic Development Corporation to plan and execute a $2mm multimedia advertising campaign promoting the city's entire advertising industry. Digitally savvy, I have planned and managed both large and small Google and Facebook campaigns for dozens of companies including complex campaigns for multiple-location businesses and franchises. I have been Google-certified since 2015. I have also sold digital marketing campaigns since 2004. A quick study with a vast body of knowledge - business and otherwise - I am an accomplished public speaker, a prolific writer, and a highly creative thinker who often wins business with innovative ideas that stretch the bounds of conventional thinking. Proficient in the Microsoft Office Suite and a variety of CRMs, I am a persevering sales executive, knowing that selling is a process, not an event. Outside of business, I am a musician/singer/songwriter whose work has been in used in a variety of commercial jingles. I am also an avid reader of historical non-fiction.