Bruce Murray

Background

About Bruce Murray

I've been in sales, marketing, and operations roles for about 24 years, working with clients from FMCG brands to banks and government clients. I've seen firsthand how digital projects can either transform a business or become expensive disasters. These days I run Ones & Zeros Digital, helping small and mid sized businesses figure out their digital stuff without the overcomplicated solutions. What I actually do is take the tech headaches away. You know when you need a website that actually works, or your online store is driving you crazy, or you're drowning in manual processes that should be automated? That's where I come in. The best part of my job is working with business owners who have great ideas but get stuck on the technical side. I've seen too many people pay for websites that look pretty but don't bring in customers, or get sold complicated systems they don't need. My approach is pretty straightforward - listen to what you're actually trying to achieve, cut through the tech jargon, and build something that makes sense for your business. No over-engineering, no unnecessary bells and whistles. After nearly two decades of doing this, I've learned that the technology is the easy part. It's understanding what each business actually needs - and doesn't need - that makes the difference.