Bruna Borelli

Background

About Bruna Borelli

I’m Head of Strategy at Emirec (Lisbon & São Paulo · remote-friendly), bridging brand & content strategy with front-end-ready delivery. Emirec is a boutique consultancy driven by research and tailored execution. My remit is to turn C-suite ambitions into narratives, frameworks and assets that perform across markets. I personally led projects for Fundação Vodafone, Cascais Ambiente, ISEG, SIVA, and Solverde, among others. Outside the agency, I focus on ESG storytelling across sustainability, gender equity, human rights and public policy. Through Think Eva (recognized at Cannes Lions, Effie Awards, and the UN Women WEPs), I’ve contributed to projects for YouTube, Facebook, and LinkedIn. Recently, I’ve also worked with the World Bank, adapting scientific and technical content for broader audiences. On the luxury & journalism side, I led IstoÉ’s luxury desk (weekly column; C-suite interviews) and provide ongoing IWC Schaffhausen translations/localization for the Brazilian market. Earlier roles at Abril (SEO/social-first; helped push the flagship site to >200M monthly pageviews), MSN Brasil, and work as a Europe Correspondent underpin my editorial discipline. MA, University of Lisbon (with distinction). My MA thesis explored gendered experiences of public space in Portugal, focusing on women’s mobility, care work and safety. Postgrad in Sociology, Nova. BA in Social Communication (Journalism). SheCodes Bootcamp (React, APIs). Keywords: Brand & Content Strategy · ESG Leadership · Project & Program Management · Front‑End Development (React) · Agile (Scrum, OKRs) · Cross‑Cultural Teams · Global Scope · Digital Storytelling