Bruna Rassi

Background

About Bruna Rassi

A passionate communications professional with a keen interest in culture and sustainability, I am currently a Senior PR Account Executive for BRF at Weber Shandwick. With over four years of experience in corporate communications, I bring solid expertise in public relations, strategic communication planning and execution, providing seamless communication between organizations and relevant public stakeholders, fostering long-lasting relationships with social influencers, journalists and top-tier media outlets, and the production of bilingual institutional materials, while measuring and reporting campaign impacts on various indicators. I also have extensive experience managing relationships with digital influencers and content creators, developing press kits and activations, and providing coverage and support for events. Additionally, I am skilled in reputation analysis using data and analytics tools, crisis management and monitoring, as well as crisis training and media training for executives. I hold a postgraduate degree in Organizational Communication and Public Relations from Faculdade Cásper Líbero and a bachelor’s degree in Social Sciences - Anthropology from the University of Brasília.