Bruna Verdi

Background

About Bruna Verdi

Highly accomplished Senior Executive in Legal, Public Affairs, Regulatory, and Compliance, with a proven track record of over 10 years building and leading departments and strategic initiatives within multinational corporations and complex, highly regulated environments. Possesses in-depth expertise in the Brazilian market, with a strategic and demonstrated focus on gaming regulation and licensing for operators. Holds the distinct achievement of being part of the team responsible for obtaining one of the first definitive authorizations to operate fixed-odds betting in Brazil (Sportingbet - Entain), showcasing her ability to navigate and succeed in emerging regulatory landscapes. A licensed lawyer in Brazil (OAB/SP 252.755 since 2006), with extensive experience and influence in Brazilian government relations, serving as a key point of contact and senior representative with crucial bodies such as the Secretariat of Prizes and Betting of the Ministry of Finance and prominent industry associations like the IBJR (Brazilian Institute of Responsible Gambling), actively contributing to the development of the legal framework for the betting sector in the country. Her expertise spans regulatory compliance across various online gaming segments, including sports fixed-odds betting, casino online, and online games, with deep practical knowledge in AML/CTF rules, Responsible Gaming frameworks, data protection laws (LGPD), and advertising regulations, designing, implementing, and enforcing robust policies fully adapted to the Brazilian legal and regulatory environment. Her excellence in the field is recognized, being listed among compliance leaders in Brazil by Compliance on Top Magazine every year from 2018 to 2025. With extensive experience in senior leadership roles, she has a successful history of building, mentoring, and managing high-performing teams, leading and ensuring compliance in audits, controlling budgets, managing complex risks, negotiating strategic agreements, and overseeing the performance of external counsel. She is poised to apply her strategic vision, specialized knowledge of the Brazilian market, and leadership skills to drive the licensing and compliance function and ensure the company's success in Brazil.