Bruno B.
Head of CRO (Conversion Rate Optimization) at 180 Marketing
Based in Brazil
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Seniority
Director
Department
Advertising & Marketing
Location
Brazil
Industry
Advertising Services
Company size
58
Contact information
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b•••••••@180marketing.com
Phone
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Background
About Bruno B.
CRO (Conversion Rate Optimization)| A/B Testing | Digital strategy | Data analysis | E-commerce | DTC Hi there! I'm a passionate CRO expert with over a decade of experience, focused on e-commerce and DTC brands. In the past four years alone, I've helped generate 8-figure incremental revenue through structured experimentation, conversion funnel optimization, and data-driven strategies. I specialize in turning insights into action by mapping user journeys, removing friction, and optimizing the full funnel with A/B testing, multivariate testing, and personalized experiences. My approach blends UX optimization, hypothesis-driven testing, and strategic experimentation roadmaps that consistently move the needle. With a strong technical foundation, I’m hands-on with analytics dashboards, wireframing, testing methodologies, and project management. I thrive in cross-functional collaboration, enjoy solving complex problems, and communicate results in a clear, actionable way. Beyond CRO, I've taught MBA-level courses in CRO and Analytics—an incredibly fulfilling chapter of my journey. When I’m not optimizing digital experiences, I’m probably out in nature—whether playing football or volleyball, mountain biking, hiking, or working out. I’m also a big fan of astronomy, astrophysics, cosmology, history, and geopolitics. If you're looking to boost your conversion rate and ROI through user-centric, performance-focused strategies, let's connect. I’d love to chat!
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