Bruno MacIa

Background

About Bruno MacIa

Hi there! Welcome to my LinkedIn profile! I’m a Customer Lifecycle Marketing Manager with a unique background spanning customer success, VIP account management, and CRM strategy. My career journey has taken me from building and leading customer support teams to managing multimillion-dollar VIP portfolios. Now I own the full player lifecycle, from onboarding new users to nurturing loyal high-value customers. With over a decade of experience in customer engagement and digital retention, I specialize in- CRM & Lifecycle Marketing: designing data-driven campaigns that increase retention, reactivation, and loyalty- VIP Management: guiding players from new depositors to high-value VIPs through personalized strategies- Team Leadership: building and scaling customer success and VIP departments with industry-leading retention metrics- Cross-Functional Collaboration: aligning marketing, product, analytics, and compliance to deliver measurable business impact. I’m passionate about storytelling and customer journeys, in fact I am currently studying UX Design and Writing to combine creativity with analytics. I also write for Meer.com as an ad honorem contributor, exploring themes at the intersection of food, culture, and experience. Fluent in English, Spanish, and Portuguese (with working knowledge of French), I thrive in multicultural, fast-paced environments where customer engagement drives growth. Whether in iGaming, digital entertainment, or beyond, my focus is simple: turning customers into loyal advocates by connecting strategy, creativity, and data.