Bryan Hebson
Marketing Manager at World Professional Chuckwagon Association
Based in Calgary, France
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Seniority
Manager
Department
Advertising & Marketing
Location
Calgary
Industry
Spectator Sports
Company size
11
Contact information
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b•••••••@wpca.com
Phone
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Background
About Bryan Hebson
I’m a sponsorship and marketing professional with 20+ years of experience building corporate partnerships, leading event marketing, and driving brand engagement in the sports and live events industry. My career has centered on connecting brands with passionate audiences — from negotiating sponsorships to producing radio, livestream, and social media content that amplifies engagement. Alongside my work in event sponsorships, I am a thoroughbred racehorse owner who understands both the business realities and the emotional connection of the equine industry. For me, it’s not just about competition — it’s about legacy, storytelling, and building experiences that resonate. What sets me apart is the ability to bridge corporate strategy and grassroots execution. I thrive in entrepreneurial, fast pace environments where relationships, creativity, and measurable ROI come together. Moving forward, I’m focused on leveraging my experience to help organizations, events, and brands design partnerships that are not only profitable, but memorable.
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