Bryan Laviolette

Tech Writer Designer at Air Lift Company

Based in Lansing, United States

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Seniority

Staff

Department

Writing/Editing

Location

Lansing

Industry

Motor Vehicle Manufacturing

Company size

128

Contact information

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Email

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b•••••••@airliftcompany.com

Phone

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Background

About Bryan Laviolette

I use words, illustrations, photography and design to make the complex simple. MY BACKGROUND A 19-year veteran of the newspaper business. I've been a publications creator, reporter, photographer, copy editor, section editor, graphics editor and page designer and technical writer. Managed employees on deadline and I've done strategic planning to determine style, protocol and coverage. Established design styles and created the basic design of newspapers. Managed templates to incorporate changes to boilerplate elements and styles. Created base map systems to simplify and standardize the process of producing basic maps. These projects will be my legacy since they will probably be in use as long as those newspapers exist. Taught new skills involving QuarkXPress, InDesign, Freehand and Photoshop to dozens of co-workers. Served as art director, including setting up studio shots, making photo assignments and searching databases for photos. Helped shape news coverage in Page 1 meetings and by using design to sell the news. Specialties: I write. I edit. I help nonwriters make their prose more interesting. Expert in print design. I use and teach a special technique for doing knockout photos in Photoshop. Known for precision, quickness, uniqueness and adherence standards. When it comes to design, my favorite way to describe what I do is to find creativity within the standards of the design. There's no need to use some weird font; instead find a way to be creative within the style of the publication. As a writer, I look for what others don't see. I seek ways to explain difficult concepts.

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