Bryan Ren

Background

About Bryan Ren

Starting my career with Baidu amid fast growth of internet, I learnt business model of internet and honed my skills in SEM, SEO, social media operation and online community management. After Baidu, I worked for MEC and Hylink for 7 years. I developed integrated marketing methodology incorporating traditional advertising and digital tools. The insight into domestic advertisement firms and 4A companies prepared me to manage clients such as global luxury automobile companies, top 2 mobile phone producers and domestic consumer goods firms. In the 4 years at BMW, I was promoted every year. The growth allowed me to manage marketing from different perspectives and sharpen my skills in project execution, strategy integration, collaboration, partnership management, customer communication, corporate branding and innovative marketing for product launch. I leveraged social media, short video media, e-commerce and Digitalization to manage marketing in a holistic way, resulting in more creative and efficient customer engagement and communication. Joining Bitatuo as vice GM, I had close interaction with CEO, involved in company strategic planning. With further insight into automobile industry and market trend of new energy vehicles, I explored new marketing opportunities, reaching annual sales target of 3 billion RMB. I led a team of 46 located across China, developing commercialization strategies, business plans and resource allocation. I joined Xiaomi during the 10th anniversary when the marketing team was in urgent need of change. Interviewed and endorsed by Lei Jun, I developed Xiaomi’s first integrated marketing standards, streamlining all aspects of marketing department into cohesive campaigns. I directed 10th anniversary brand campaign and the well-known IP of “Lei Jun Personal Speech” series. I led the launch events for the Xiaomi 10 Ultra and Xiaomi 11, and created first media marketing strategy, making expenses more targeted and evidence-based. I go by the value of “go for what’s next and always think ahead”. Joining Tesla in an executive role, I was tasked with building a new team and assisted CEO and global VP to incorporate the “customer engagement and growth” model to offices worldwide. I grew China team from 30 to 87, with work scope covering traditional marketing, PR, CRM and customer acquisition and KPI activation. The number of acquired leads increased 354% from the level before I joined and conversation rate increased to 15.7%. I initiated partnership with major consumer brands, contributing to brand influence and sales.