Bryan Wilkins

Background

About Bryan Wilkins

As a #PurposeDrivenLeader, I challenge marketing teams to transform customer stories into empathetic and impactful brand experiences that drive superior business growth. With a recent MBA and nearly 20 years of global enterprise experience, I develop brand strategies and apply them to engaging customer experiences across the digital marketing landscape. MY VALUE PROPOSITION STRATEGIC VISION I orchestrate marketing strategies that advance organizational goals. From customer journey mapping to campaign ideation and tactical actions, I am adept at creating and executing agile market plans that deliver results across short- mid- and long-term. 🦸‍TEAM EMPOWERMENT I have led cross-functional teams and direct reports. As a servant leader I facilitate excellence through design thinking, professional development, and bidirectional accountability. I thrive on inspiring team members to do their best work together. DATA DRIVEN INSIGHTS My campaigns are fueled by actionable data. I excel at uncovering customer stories and emerging trends by weaving together quantitative analytics and qualitative feedback. Iterative performance optimization is a key ingredient to my campaigns’ success. ‍CUSTOMER ADVOCACY Understanding customer behavior is my compass. I craft personalized experiences that resonate with diverse B2B and B2C audiences in North America and beyond. 🧙‍DIGITAL MASTERY I am a subject matter expert in omnichannel digital marketing as a manager, consultant, and individual contributor. I excel at planning and executing digital marketing strategies that add real customer value and business ROI. I am adept at leveraging AI as a stakeholder that adds real value. EDUCATION & EXPERTISE • Recent MBA in Business Leadership. In-depth study on Organization Development. • Undergraduate degrees in Marketing and Fine Arts. • Unique academic profile and broad MarCom experience enable high-performing collaborations with creative professionals. • Self-taught mastery of open-source website development. Projects exceeded organization standards for UX, ROI, performance, and security. BEYOND THE OFFICE When I am not shaping marketing landscapes, my family and I enjoy volunteering, church, the arts, STEM, and outdoor adventures. Seeing the spark of inspiration in my children drives me to #leadwithpurpose. LET’S CONNECT How fulfilling is your customer journey? Let’s chat about how your organization can use empathy to inform better strategic decisions. I'm open to exploring new marketing leadership opportunities, networking, and exchanging insights.