Bryann Roth

Background

About Bryann Roth

Brand Growth | Market Expansion | Performance Optimization: I am a mission-driven marketing and communications leader with a passion for elevating brand visibility, driving market share, and transforming vision into profitable growth. With extensive experience in earned media strategies, and stakeholder engagement, I specialize in creating high-impact marketing campaigns that generate measurable results. Strategic Brand & Marketing Leadership: I have a stellar track record of developing and executing integrated marketing campaigns across brand, digital, media, PR, and customer engagement. My expertise in controlling multi-million-dollar budgets and optimizing marketing investments has consistently delivered revenue growth and increased brand impact. Marketing Execution & Leadership Excellence: I thrive in fast-paced environments, leading cross-functional teams, optimizing marketing processes, and implementing project management systems to drive efficiency and maximize impact. Passionate about brand storytelling, strategic communication, and data-driven marketing, I am dedicated to delivering measurable success and pushing brands to new heights. Key Achievements- Drove massive brand visibility, increasing Wendy’s earned media impressions from 10B in 2021 to 31B+ in 2023- Developed national and local delivery marketing strategies (2019-2024), achieving strong ROAS and boosting sales & transactions- Increased cause marketing fundraising by 65%, growing donations from $13.7M in 2020 to $22.6M in 2023- Twice recognized as "Employee of the Year" for exceptional performance and leadership- Led executive & internal communications, ghostwriting for the CEO’s internal blog,"CEO Corner"(2012-2016) and crafting convention speeches for the Global CMO (2020-2023)- Launched & led Wendy’s "The Square Deal" blog (2016-2020).