Bun Choi

Background

About Bun Choi

With over 20 years of experience in Product Design, I have accumulated expansive expertise in developing licensed products, concept innovation, and delivering product design development from ideation to manufacturing. From working with brands including Disney, Frozen, Marvel, Star Wars, and others, I have designed, developed, and commercialized Hardline, Softline, and plush products keeping branding image. Combining my astute commercial acumen with creative vision and project ownership has enabled me to achieve maximum payoffs, embedding my knowledge within each stage of development, within processes and teams. My ability to connect with people is fundamental, which has empowered me to nurture key relations globally, lead performance-orientated teams, and manage stakeholder expectations. From directing creative functions, concept sketching, and early ideation pitches to conducting risk/quality analysis, approval processes, and final manufacture, I own the product lifecycle with integrity, resilience, and imagination. Having moved to the UK, I am looking to continue this line of work in Product Design in an exciting and challenging new role.