Burke Whaley

Background

About Burke Whaley

As the Digital Content Marketing Strategist at Freshlist, I share the stories of people and produce within Charlotte's local food system. I believe that creating a connection between people and local food systems builds a stronger, healthier, and more understanding community. It also brings awareness to the health of the land that our food comes from, enabling the Charlotte area to promote sustainable land management practices. The same mindset is applied through 'We Are The Land' to curate digital content for other food and beverage brands that want to make a positive impact on the food system. Now more than ever, consumers want transparency about what they're putting in their bodies. Focusing on the background of farmers, ingredients, and land health creates community trust and brand loyalty for a viable and resilient food system.