Cailley Hammel-Bollow

Background

About Cailley Hammel-Bollow

Hi! I'm Cailley, a former journalist-turned-marketer in the credit union space who specializes in social media strategy and keeping a finger on the pulse of what's trending in pop culture. In my current role, I manage UW Credit Union's social media presence (Facebook, Twitter/X, Instagram, LinkedIn, TikTok), execute influencer marketing campaigns and discover company stories to elevate on external channels, including social media and earned media, to drive brand awareness.I believe stories are everywhere and pride myself on bringing a creative lens to each project I work on. In April 2023, for example, I led our 30 Days of Financial Literacy campaign, which featured one new short-form video each day for 30 days on a different financial topic. The result: more than views and counting, plus a library of content that continues to get saves and views today.Specific skills I offer-Strong wordsmith skills with a focused eye on accuracy and concise copy-Organic social media expertise, including trend- and pop culture-driven short-form video-Relationship building through identifying and collaborating with social media influencers and other partners, including NIL -Social media brand strategy with a track record of growth