Caio Couto

Background

About Caio Couto

Advertising, Cross-Channel expert, always trying to keep up with market trends and innovations, looking forward to be an early adopter. I strive to optimize and automate every possible task. I believe in the power of cross-functional collaboration and common knowledge generation. I deeply care about the team's well-being and internal processes' transparency and simplification. Professional experience working in Agency, Client and AdTech backgrounds, building online and offline Full-Funnel campaigns for Branding, Performance and Brandformance (media planning and buying). High-touch trilingual customer support for advertisers spending from 6 to 8-figures across multiple markets. Collaboration with global teams across Product, Creative, Marketing Science, Sales, Tech, BI, Marketing, CRM, E-commerce, Legal, Finance, Client, Agency and other external partners teams. Implementing and spearheading media optimization plus creative best practices paired with test & learn mindset. Experience working with Agile methodology and OKRs. Previously managed performance media team consisting of 4 analysts. R$ 160 MM+ overall directly managed budget across online campaigns 10 different verticals managed (CPG/Telecom/Education/B2B/Retail/Beauty/Digital Disruptors/Travel/Entertainment/Real Estate) 8 major accounts directly managed (Coca-Cola, L'oreal, TIM, Estácio, Equinor, IBP, UVA, Grupo Soma) 6 different media (Digital, TV, Radio, OOH, Print, Cinema) 6 digital channels (Search, Display, Video, Social, Retargeting, Affiliate) 4 War Rooms attended 3 Blasts managed - Publicitário, Mídia Multi-Canal, busco sempre acompanhar as tendências e inovações do mercado, com a vontade de ser early adopter. Me proponho a otimizar e automatizar todo tipo de demanda possível. Acredito no poder da integração das áreas e geração de conhecimento em comum. Me preocupo com o bem-estar da equipe e com a transparência e simplificação de processos internos. Experiência profissional atuando em Agência, Cliente e AdTech, efetuando campanhas On e Off de Branding, Performance e Brandformance (planejamento e execução). Interface direta com times globais de Produto, Criação, Marketing Science, Vendas, Tecnologia, Atendimento, BI, Marketing, CRM, E-commerce, Jurídico, Financeiro, Cliente e Agência. Implementação e disseminação de melhores práticas de otimização de mídia e criativos. Experiência trabalhando com metodologia ágil e OKRs. Supervisão direta de squad de mídia performance composta por 4 analistas.