Caitlin Barkley
Strategic Marketing and Branding Leader at Great American Insurance Group
Based in Cincinnati, United States
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Seniority
Other
Department
Other
Location
Cincinnati
Industry
Insurance
Company size
5K
Contact information
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c•••••••@gaig.com
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Background
About Caitlin Barkley
I’m a curious and collaborative marketing leader with a proven track record of transforming complex business goals into results-driven campaigns. With experience leading high-performing teams at Great American Insurance Group and MassMutual Ascend, I specialize in aligning marketing strategy with business objectives to drive growth, elevate brand awareness and enhance customer engagement. At Great American Insurance Group, I lead a talented team in delivering integrated marketing initiatives across 30+ specialty business units. From product launches to brand activations, my team partners closely with business leaders to craft campaigns that resonate with target audiences and deliver measurable impact. Previously, I played a pivotal role in the transformation of Great American Life into MassMutual Ascend, spearheading a full-scale rebrand and go-to-market strategy.
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