Caitlin Bilotta

Background

About Caitlin Bilotta

I am a marketing major with a minor in communications and management, and a concentration in digital and social media marketing, at Fairfield University. I am currently an integrated marketing intern at Fairfield University, where I assist in the development and execution of digital marketing campaigns to promote the university's programs, events, and initiatives. I am also a PR and communications intern at Bospar, a boutique PR agency that specializes in the technology and data sectors. Additionally, I serve as a board member and web developer at Friends of the Bigelow Center for Senior Activities, a nonprofit organization that supports the local senior community.In my internships, I have gained valuable skills and experience in content creation, social media management, media relations, market research, and website design. I have contributed to engaging and informative written materials, such as blog posts, press releases, email newsletters, and website copy, for various platforms and audiences. I have also supported media relations efforts by drafting media pitches, building media lists, and monitoring media coverage. Furthermore, I have collaborated with team members to conduct industry and competitive research, analyze performance metrics, and generate innovative ideas for campaign optimization. I am passionate about creating impactful and meaningful marketing and PR campaigns that resonate with the target audiences and align with the organizational goals. I am eager to learn from and contribute to a diverse and dynamic team that values creativity, collaboration, and social responsibility.