Caitlin Dalton

Background

About Caitlin Dalton

Hey there! I’m a strategic designer and creative problem-solver who specializes in building gamified dashboards, e-commerce experiences, and behavior-driven tools that move the needle. With a background in product management 🧩, data strategy, and UX research, I turn complex health workflows into intuitive, high-performing experiences—powered by testing, analytics, and real user insight. I’ve worked across the health, wellness, and professional development industries—partnering with B2B and B2C browser-based platforms in sports psychology 🧠, healthcare, and coaching. Whether I’m boosting sports psychology coaching engagement, guiding therapy participation, or helping users build sustainable habits, I design for motivation, clarity, and measurable results. I’m a deep researcher at heart—someone who loves getting into the weeds of product data and pairing it with qualitative research to make smart, user-backed design decisions. My process is rooted in discovery, validation, and iteration—with just the right dash of fun. What I Bring to the Table: Gamification & Dashboards UX Research & Validation Outcome-Focused Collaborator Systems Thinking for Scalability At Valor, I led UX for a new Groups dashboard—achieving 100% session attendance, a 40% drop in navigation issues, and a 35% improvement in 360-review completion using gamification and clear visual flows. At Stay Healthy Zone, I redesigned a gamified rank system after usability testing revealed major pain points. The first redesign failed (yep, I tested it), so I iterated fast—replacing vague links with interactive visuals. The result? 100% task success, 0% misclicks, a 300% engagement lift, and 0% client churn. I design experiences that connect research to real-life impact. If you're looking for someone who can turn insights into action (and make the process engaging along the way), let’s chat! 🧠