Caitlin Seitz

Background

About Caitlin Seitz

I specialize in enhancing brand presence and engagement across multiple platforms. With a robust track record of managing and growing social media followings for prestigious hotel brands, I have effectively engaged an audience of 2.5 million+ followers and significantly boosted brand awareness. My expertise extends to partnering with a viral TikTok creator to achieve 634K+ engagements and 4M+ views, thereby enhancing the brand's social goodwill. I am adept at collaborating with brand teams to refresh and standardize social media tone of voice, ensuring consistency across all platforms. At Hilton, I lead initiatives such as the Surprise & Delight program to foster positive engagement and strengthen community relationships. I curate user-generated content to create an authentic "friend in feed" experience, driving relatability and authenticity in brand posts. My proficiency in tools like Sprinklr and Brandwatch allows me to monitor brand mentions daily, address customer inquiries promptly, and compile comprehensive reports on key metrics, providing actionable insights to senior leadership. I also strategize and implement innovative approaches to grow follower bases and enhance engagement across various social platforms. Previously, as a Social Media Specialist at Travel + Leisure Co, I achieved significant increases in cross-channel engagements, Instagram following, and Facebook link click consumptions. I managed content for RCI, achieving high engagement rates and winning the 2023 ARDA Award for Best Social Media Campaign. With a bachelor’s degree in Media Advertising and a specialization in Graphic Design from Indiana University, I bring a creative and analytical approach to social media management, consistently driving measurable results and contributing to the success of the brands I represent.