Caitlin Worth

Background

About Caitlin Worth

Passionate Paid Media Specialist with expertise in driving growth through strategic paid search, app campaigns, and social media advertising. Currently, I am helping Ding achieve its marketing goals by managing performance-focused campaigns across platforms like Google and Meta.With a deep understanding of digital advertising, I specialise in optimising app campaigns and leveraging paid search to boost user acquisition and engagement. I thrive on creating data-driven strategies, experimenting with ad creatives, and utilising advanced targeting techniques to reach the right audience at the right time.Core Skills- Paid Search - Meta (Facebook, Instagram)- App Campaigns - Conversion Rate Optimisation- Budget Management & ROI Maximisation- Data Analysis & Performance TrackingMy goal is to continually deliver impactful results for brands, helping them grow their digital presence, expand customer bases, and achieve measurable business outcomes. I’m always open to discussing innovative approaches to paid media and look forward to connecting with other digital marketing professionals.