Caity Grether Oconnor

Background

About Caity Grether Oconnor

I’m a marketing professional with deep expertise in email and in-app messaging, specializing in driving measurable business value through thoughtful experimentation, data-driven insights, and customer-centric design.Throughout my career, I’ve- Championed A/B testing and continuous optimization, from subject lines and send times to conversion-driving creative and segmentation strategies- Helped organizations unlock the power of personalization and automation, bridging the gap between technical execution and meaningful customer engagement- Collaborated across teams to align digital experiences with broader business goals—ensuring campaigns don’t just perform, but also scale.Recently, I’ve also explored the intersection of AI and digital experience, particularly in prompt engineering and applied AI tools, bringing fresh ideas into how teams approach content, automation, and innovation.What drives me is curiosity: finding out what works, why it works, and how to make it even better. I thrive in spaces where marketing, technology, and strategy converge. I enjoy translating complex possibilities into simple, actionable solutions.