Caleb Kruse

Background

About Caleb Kruse

With over 10 years of experience in marketing, I am a seasoned professional with a proven track record of success in paid social advertising, going from zero to eight figures in annual ad spend 2018-2022. As the current Director of Paid Social at Fluent, Inc, I lead a team of senior media buyers and content creators, responsible for acquiring customers for a range of businesses across content, rewarded discovery and recruiting businesses in multiple international markets. Last year I was responsible for driving 250% YoY growth in paid social with my killer team of media buyers, leveraging technology and creative optimization to reach aggressive goals. Fluent, Inc.(NASDAQ: FLNT) is a leader in customer acquisition for global brands across a wide array of industries. Backed by proprietary data science, opted-in consumers on Fluent’s exclusive media properties discover new opportunities, services, and products that enhance their lives. Established in 2010, and headquartered in New York City, Fluent has invested over $1B in media across its digital media portfolio to build a global audience and performance solution set designed to deliver business growth. I nerd out on automation and AI and how I can use it to improve efficiencies. In the last year I have been teaching myself to code in order to build tools that scale. Outside of "work", I play drums in a rock band "Daphne"(check us out on Spotify!) and love traveling/camping through the PNW in my renovated 1969 vintage camper trailer, Apollo. I'm a creative who loves to build things, whether that's remodeling my garage, building an at home recording studio, or creating a new automation to save my team time in their day to day! I live life curiously, always looking to discover something new about myself and the world around me. I desire to continuously learn and grow.