Caleb Pinkerton

Background

About Caleb Pinkerton

As a results-focused marketing executive with a proven track record spanning 18+ years, I excel in conceiving, planning, and executing dynamic marketing strategies that elevate top-line performance and drive tangible bottom-line results. Specializing in digital marketing, I bring a wealth of experience in consumer strategy and marketing innovation. My entrepreneurial spirit, combined with a relentless commitment to achieving measurable outcomes, fuels my success. I am motivated by a results-driven work ethic and possess an insatiable thirst for knowledge and personal growth, ensuring I stay at the forefront of industry trends and deliver impactful contributions to any team or project. AREAS OF EXPERTISE- Analytics & Measurement - Audience Research & Development - Comms Planning & Consumer Journey Development - Leadership & Team Development - Marketing Innovation - New Business Development & Pitching - Omnichannel Media Planning & Buying - Project Management - Relationship Building - Stewardship & Optimization INDUSTRY & CLIENT EXPERIENCE- Alcohol: Cincoro Tequila | Tito’s Handmade Vodka - Aviation: Bombardier | NetJets - Consumer Packaged Goods: Hanesbrands Inc.(Hanes | Champion)| Wm. Wrigley Jr. Company (5 Gum | Eclipse | Altoids | Hubba Bubba | LifeSavers)- Financial Services: CIBC/The PrivateBank | Citizen's Equity First Credit Union | Frost Bank | Hagerty Insurance | Northwestern Mutual | Securian - Education: Davenport University | Trivantis | Vatterott - Entertainment: Cirque Du Soleil | Dave & Buster’s | Main Event | TicketsNow - Healthcare: Children's Hospital of Wisconsin | Froedtert & the Medical College of Wisconsin | Nebraska Medicine | Planet Fitness | Purdue Pharma | Renew Sleep Solutions | Service Corporation International | Texas Children's Hospital | Wright Medical - Non-Profit: Great Outdoors Colorado | He Gets Us | The Morton Arboretum | Reading In Motion | The YMCA - Restaurants: Chuy’s | Cicis Pizza | Dave & Buster’s | Fogo de Chão | Jimmy John's | Main Event | Marco’s Pizza | Taco Bueno | Whataburger - Retail/E-commerce: Cabela’s | Eyemart Express | Gordmans | JD Sports | Natural Grocers | Ralph Lauren | Zoro - Telecommunications: Call One | U.S. Cellular - Travel & Hospitality: Amtrak | The Enchantment Group | Entertainment Cruises | Four Winds Casino & Resort | Omni Hotels & Resorts | River Spirit Casino KEY ACHIEVEMENTS- Helped Tito’s Handmade Vodka become the #1 selling spirit in the U.S. & Ad Age’s 2017 Marketer of the Year - Created the first-ever Coachella webcast on Facebook & MySpace for Wrigley’s 5 Gum in 2010