Caley McCaslin

Background

About Caley McCaslin

When my mom told me photography wasn’t a career and that I had to choose a major that would ensure my loans could be paid off, I chose Marketing as a way to apply my creative passions but also check the “stability” box for my mom. I registered for as many photography electives as possible thinking I would ultimately switch majors after impressing my mom with my hard work and grades, but ended up falling in love with Marketing and turning that into my career. I made my childhood dream come true by moving to Boston/Cambridge amongst the booming biotech and pharma industry with my sights set on landing a job at one of the major advertising agencies in the city. I got my start at Hill Holliday while getting my MBA degree from Suffolk University, then moved on to the digitally-focused Intouch Group where I gained experience working across many different therapeutic areas and leading various teams both domestically and globally. I jumped at the chance to join the FreshBlood Group team, shifting gears from the large agency world I "grew up in" and have loved contributing to the collaborative, creative and energetic spirt that our agency exudes.I'm Caley McCaslin, Integrated Account Supervisor at FreshBlood Group, a full-service medical marketing and creative communications agency. Our agency specializes in serving the unique needs of life science companies, particularly those pioneering advanced treatments and approaches to daunting diseases and medical problems.At FreshBlood Group, we understand the critical role that communication plays in the healthcare industry. Our unwavering commitment to making a positive impact is the cornerstone of our agency's approach. We are dedicated to helping our clients achieve their goals by delivering effective branding and messaging strategies that resonate with their audiences.Contact me today to discover how FreshBlood Group can help your company stand out in a crowded marketplace and achieve lasting success.