Cali Borrell

Background

About Cali Borrell

Past leadership efforts have translated to a 10x increase in average new product annual revenue, double-digit revenue growth, market share increases, expanded distribution, and increased product awareness.SPROUTING GROWTH WITH FRESH STRATEGIES AGRICULTURE: For a manufacturer of premium agricultural products, I led strategic marketing plans and product launches, playing a role in the company achieving significant double-digit YoY sales growth. FRESH PRODUCE: My work in fresh produce has included launching the Sunkist Almond Accents brand, managing the Sunkist California Pistachios brand, and successfully launching fresh-cut specialty vegetable products to retail, club, and foodservice channels, including EatSmart Sweet Kale Salad. FOOD PACKAGING: I led R&D and business development at Apio, with successes including the development of BreatheWay packaging technology for fresh fruits and vegetables; uses included packaging for Chiquita bananas and food preservation strategies for U.S. Navy vessels.INDUSTRIES/SEGMENTS- Fresh food companies- Agrochemical companies- Food industry associationsEXPERIENCED IN- Marketing and brand strategy- New product launches- Product management- Seasonal marketing programs- Tradeshow and event strategies- B2B and B2C business growth